Defining the future of sports media.
Supporting a global technology leader as it assessed on of the most significant strategic opportunities in European sports broadcasting.
Acquiring sports rights would only be the one part of the challenge. Winning rights without the capability to maximise them would create operational risk and undermine long-term value.
Before making a major investment, the organisation needed an evidence-led understanding of the European sports broadcasting landscape, the evolving customer proposition and the organisational capabilities required to compete successfully.
The decision was not simply whether to bid, but whether the business was ready to build a durable, category-defining sports media proposition.
Rights create opportunity. Capability creates advantage.
Our approach
Market Intelligence
Deep analysis of the European sports media ecosystem, including rights markets, economics and competitive dynamics.
Customer Insight
Quantitative research, qualitative interviews and fan insight to understand behaviours, preferences and willingness to pay.
Strategic Assessment
Evaluated commercial scenarios, market attractiveness and strategic options to inform the investment decision.
Organisation Design
Designed the target operating model, team structure, governance and capabilities to maximise value.
Executive Readiness
Equipped leadership with the roadmap, priorities and talent strategy to launch and scale successfully.
What we delivered
Market Review
A comprehensive assessment of the European sports media ecosystem - the rights landscape, economics and competitive landscape.
Customer Research
Quantitative research, qualitative interviews and executive panels into fan behaviour and subscription economics.
Rights Assessment
Commercial scenarios, competitive positioning and investment options assessed against market attractiveness.
Organisation Design
A target operating model, capability framework, governance and leadership structure built to execute.
Executive Roadmap
90-day priorities, a 12-month mobilisation plan and a long-term capability evolution roadmap.
Support before, during and after the decision.
Research
Bespoke quantitative and qualitative research, interviews and market analysis.
Strategic Assessment
Insight synthesis and strategic options to inform the investment decision.
Rights Decision
Board-ready recommendations to support the investment and rights bid.
Organisation Design
Design and mobilise the operating model, structure and capabilities to execute.
Rights Awarded
Successful acquisition and readiness to launch.
People Advisory
Ongoing talent, leadership and culture advisory to sustain long-term success.
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In-depth analysis across the US and Europe.
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Across fans, consumers and industry experts.
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With stakeholders across the sports and media ecosystem.
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Covering commercial, customer, operational and organisational dimensions.
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Designed and ready for implementation.
Great investments aren't won when the rights are secured. They're won long before the bid is submitted.
The strongest organisations create competitive advantage before execution begins. Insights offer confidence. Capability turns confidence into long-term performance.
Let's define what comes next, together.
If you're weighing a major strategic move and need the evidence and capability to make it with confidence, we'd welcome the opportunity to understand the opportunity and share a different perspective.